Veiligheids-Sloten.nl, a specialist in security products, was dissatisfied with their marketing results. Brandpeak built a new Meta Ads funnel that generated 1,300+ new customers, and we achieved a ROAS of 6.75 with TikTok Ads. Finally, we reduced their CPC by 77.25% by using UGC and Short Form Content.
Veiligheids-Sloten

Veiligheids-Sloten.nl is a Dutch webshop specializing in high-quality security products, such as safety locks, cylinders, and burglary-resistant systems. With more than 5,000 customer reviews and an impressive score of 9.4 on Thuiswinkel Reviews, Veiligheids-Sloten is known for its expertise and excellent customer service.Despite their strong reputation and working with another agency, they were not satisfied with the results of their marketing campaigns. They were looking for a partner who could increase their online sales and visibility, and through a recommendation, they got in touch with us; Brandpeak.
We started with a thorough analysis of their existing campaigns, after which we applied our Meta Ads expertise to build and implement an entirely new funnel. This resulted in more than 1,300 new customers for Veiligheids-Sloten, with an average ROAS (Return on Ad Spend) of 5.15.
Over the past two years, we have grown into their trusted growth partner, managing not only their Meta Ads but also other aspects of their online marketing.For Veiligheids-Sloten, we produced UGC (User Generated Content) videos and Short Form Content, which led to an impressive decrease in CPC (Cost per Click) of no less than 77.25%.
‍
Recently, we also introduced TikTok Ads to further expand their reach, which immediately delivered strong results with an average ROAS of 6.75.Thanks to this combined approach; Meta Ads, UGC/Short Form Content, and TikTok Ads, we significantly increased the online visibility and sales of Veiligheids-Sloten. We look forward to remaining their trusted growth partner and achieving even more success together.


Veiligheids-Sloten.nl is een Nederlandse webshop gespecialiseerd in hoogwaardige veiligheidsproducten, zoals veiligheidssloten, cilinders en inbraakwerende systemen. Met meer dan 5.000 klantbeoordelingen en een indrukwekkende score van 9,4 op Thuiswinkel Reviews, staat Veiligheids-Sloten bekend om hun expertise en uitstekende klantenservice​. Ondanks hun sterke reputatie en het werken met een ander bureau, waren ze niet tevreden met de resultaten van hun marketing campagnes. Ze zochten naar een partner die hun online verkoop en zichtbaarheid kon vergroten, en via een aanbeveling kwamen ze in contact met ons, Brandpeak.

We begonnen met een grondige analyse van hun bestaande campagnes, vervolgens hebben we onze Meta Ads kennis ingezet en een geheel nieuwe funnel opgezet en geĂŻmplementeerd. Dit resulteerde in meer dan 1300 nieuwe klanten voor Veiligheids-Sloten, met een gemiddelde ROAS (Return on Ad Spend) van 5,15. In de afgelopen twee jaar hebben we ons ontwikkeld tot hun vertrouwde partner op het gebied van groei, waarbij we niet alleen de Meta Ads beheren, maar ook andere facetten van hun online marketing.Â
Zo hebben we voor Veiligheids-Sloten UGC (Used Generated Content) Video’s en Short Form Content geproduceerd, wat heeft geleid tot een indrukwekkende daling van de CPC (Cost per Click) met maar liefst 77,25%. Onlangs hebben we ook TikTok Ads geĂŻntroduceerd om hun bereik verder uit te breiden, wat direct sterke resultaten liet zien met een gemiddelde ROAS van 6,75.Â
Dankzij deze gecombineerde aanpak van Meta Ads, UGC/ShortForm Content, en TikTok Ads hebben we de online zichtbaarheid en verkoop vanVeiligheids-Sloten aanzienlijk vergroot. We kijken ernaar uit om hun vertrouwde groeipartner te blijven en samen nog meer successen te behalen.
The Trustpilot review from Veiligheids-Sloten
We’ve been working with Brandpeak for a while now, and we are extremely satisfied with the results. The Meta Ads have had a significant impact on our revenue and customer acquisition. That success also convinced us to try TikTok Ads, and we’re already seeing positive results!What we especially appreciate about working with Brandpeak is their expertise in UGC content. The team understands exactly how to reach and engage our target audience.In short, we definitely recommend Brandpeak to companies looking to improve their marketing strategy and achieve real, measurable results.
Questions? We have answers!
Is your question not listed? No worries! Book a free consultation.
Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.