The soft-franchise concept Used Products was dealing with staff shortages and needed help with their digital marketing. Through our Job Marketing campaigns, we filled multiple vacancies. In addition, we supported them with Short Form Content and Meta Ads to grow their online visibility and customer base.
Used Products
Used Products is a successful soft-franchise formula with more than 50 locations across the Netherlands. The company buys, sells, and pawns second-hand and new products at competitive prices. Their growing network of stores attracts a wide audience.
Despite this success, they encountered several challenges. Both the headquarters and individual franchisees lacked the time and expertise to set up Meta Ads campaigns themselves or to create effective content. In addition, many locations struggled to find store staff — especially young people, who are difficult to reach through traditional channels. This was a recurring issue raised by many franchisees, but one for which no direct solution was available.
At Brandpeak, we developed a custom-made plan to support Used Products with their digital marketing. We created an affordable model that allows us to run Meta Ads for all individual franchisees who want additional promotion. This approach enabled each location to gain local visibility and attract new customers.Thanks to this strategy, we collectively reached more than 1,500,000 relevant people within their direct service areas.
In addition to the Meta Ads, we also deployed our Job Marketing service to fill various vacancies, both at headquarters and in the stores. Thanks to our Job Marketing campaigns, we were able to effectively reach a younger audience and generate a steady stream of applicants.For example, the first vacancy promoted through our Job Marketing campaign immediately attracted 40 new applicants in just 4 days.
In addition, we supported Used Products with their content creation by producing Short Form Content. These short, powerful videos generated more ThruPlays and outbound clicks.
The result? Not only were multiple vacancies filled, but Used Products now also benefits from greater brand awareness and visibility among both customers and potential employees.Recently, we even started using Job Marketing campaigns to attract new franchisees.Through the continuous expansion and optimization of their social media marketing, we continue to help Used Products grow further.

Used Products is een succesvolle soft franchiseformule met meer dan 50 vestigingen in Nederland. Het bedrijf koopt, verkoopt en verpand tweedehands en nieuwe producten tegen scherpe prijzen. Hun groeiende netwerk van winkels trekt een breed publiek aan. Ondanks dit succes, liepen ze tegen enkele uitdagingen aan. Zowel het hoofdkantoor als de individuele franchisenemers hadden niet de tijd en kennis in huis om zelf Meta Ads campagnes op te zetten of effectieve content te creëren. Daarnaast hadden veel vestigingen moeite met het vinden van winkelpersoneel, met name jonge mensen, die moeilijk te bereiken waren via traditionele kanalen. Dit was een probleem dat vaak door de individuele franchisers werd aangekaart, maar waarvoor geen oplossing binnen handbereik lag.

Bij Brandpeak hebben we een custom made plan ontwikkeld om Used Products te ondersteunen bij hun digitale marketing. We hebben een betaalbaar model opgezet waarmee we Meta Ads kunnen draaien voor alle individuele franchisenemers die graag aan extra promotie wouden doen. Deze aanpak stelde elke vestiging in staat om op lokaal niveau zichtbaar te worden en nieuwe klanten aan te trekken. Dankzij deze aanpak hebben we bij elkaar opgeteld meer dan 1.500.000 relevante mensen bereikt in hun directe verzorgingsgebieden.
Naast de Meta Ads hebben we ook onze Job Marketing dienst ingezet om verschillende vacatures in te vullen, zowel op het hoofdkantoor als in de winkels. Dankzij onze Job Marketing campagnes wisten we het jonge publiek goed te bereiken waardoor we een constante stroom aan sollicitanten konden genereren. Zo trok de eerste vacature via de Job Marketing campagne al gelijk 40 nieuwe sollicitanten aan, in slechts 4 dagen.
Bovendien hebben we Used Products geholpen met hun content creatie door Short Form Content te produceren. Deze korte, krachtige video's zorgden voor meer ThruPlays en (uitgaande) kliks.
Het resultaat? Niet alleen zijn meerdere vacatures ingevuld, maar Used Products geniet nu ook van een bredere merkbekendheid en zichtbaarheid onder zowel klanten als potentiële werknemers. Recent zijn we zelfs begonnen met het inzetten van Job Marketing campagnes om nieuwe franchisenemers aan te trekken. Door de voortdurende uitbreiding en optimalisatie van hun social media marketing blijven we Used Products helpen om verder te groeien.
Used Products
Used Products is een succesvolle soft franchiseformule met meer dan 50 vestigingen in Nederland. Het bedrijf koopt, verkoopt en verpand tweedehands en nieuwe producten tegen scherpe prijzen. Hun groeiende netwerk van winkels trekt een breed publiek aan. Ondanks dit succes, liepen ze tegen enkele uitdagingen aan. Zowel het hoofdkantoor als de individuele franchisenemers hadden niet de tijd en kennis in huis om zelf Meta Ads campagnes op te zetten of effectieve content te creëren. Daarnaast hadden veel vestigingen moeite met het vinden van winkelpersoneel, met name jonge mensen, die moeilijk te bereiken waren via traditionele kanalen. Dit was een probleem dat vaak door de individuele franchisers werd aangekaart, maar waarvoor geen oplossing binnen handbereik lag.
Bij Brandpeak hebben we een custom made plan ontwikkeld om Used Products te ondersteunen bij hun digitale marketing. We hebben een betaalbaar model opgezet waarmee we Meta Ads kunnen draaien voor alle individuele franchisenemers die graag aan extra promotie wouden doen. Deze aanpak stelde elke vestiging in staat om op lokaal niveau zichtbaar te worden en nieuwe klanten aan te trekken. Dankzij deze aanpak hebben we bij elkaar opgeteld meer dan 1.500.000 relevante mensen bereikt in hun directe verzorgingsgebieden.
Naast de Meta Ads hebben we ook onze Job Marketing dienst ingezet om verschillende vacatures in te vullen, zowel op het hoofdkantoor als in de winkels. Dankzij onze Job Marketing campagnes wisten we het jonge publiek goed te bereiken waardoor we een constante stroom aan sollicitanten konden genereren. Zo trok de eerste vacature via de Job Marketing campagne al gelijk 40 nieuwe sollicitanten aan, in slechts 4 dagen.
Bovendien hebben we Used Products geholpen met hun content creatie door Short Form Content te produceren. Deze korte, krachtige video's zorgden voor meer ThruPlays en (uitgaande) kliks.
Het resultaat? Niet alleen zijn meerdere vacatures ingevuld, maar Used Products geniet nu ook van een bredere merkbekendheid en zichtbaarheid onder zowel klanten als potentiële werknemers. Recent zijn we zelfs begonnen met het inzetten van Job Marketing campagnes om nieuwe franchisenemers aan te trekken. Door de voortdurende uitbreiding en optimalisatie van hun social media marketing blijven we Used Products helpen om verder te groeien.

Video Testimonial
In this video, we interview Berthold (CEO of Used Products) about his experience with Brandpeak and the results of our services.
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.