Make My Day
Make My Day, a popular concept store in Nijmegen, struggled to grow their webshop. After a challenging start, Brandpeak’s CRO and Meta optimizations boosted their ROAS to 8.41 within just three months. Even after multiple rounds of scaling, the ROAS continues to remain steadily above 8.
Make My Day
Make My Day, a popular concept store in Nijmegen, had already turned its physical store into a great success. They created a lot of high-quality content themselves and had built a strong local brand. But while the store was performing well, the growth of their webshop lagged behind. The website faced several conversion issues, and their organic reach on social media was limited. As a result, they weren’t able to tap into the full potential of their online shop.
At Brandpeak, we immediately began with an in-depth analysis of the bottlenecks and addressed them one by one. Our Shopify developer advised on and implemented key CRO (Conversion Rate Optimization) improvements on the website, while we simultaneously launched a strong Meta Ads strategy.Although the ROAS (Return on Ad Spend) in the first month wasn’t impressive — just 1.09 — we gained a wealth of valuable data. Even for us, as experienced marketers, not every first attempt is a direct hit. After further analysis and optimization, the ROAS increased to 2.95 in month two. But we knew there was still more potential.Another round of data analysis and optimizations led to a major breakthrough the following month: the ROAS jumped to 8.41!
Now, several months later, Make My Day has significantly expanded its customer base, we’ve doubled the ad budget, and the ROAS continues to remain consistently above 8.We also managed to drastically reduce the CPA (Cost per Acquisition), from approximately €46 to €9 per purchase — an impressive decrease of 80.27%!
Make My Day, een populaire conceptstore in Nijmegen, had haar fysieke winkel al tot een groot succes gemaakt. Ze creëerden zelf veel kwalitatief hoogwaardige content en hadden een sterk lokaal merk. Maar waar de winkel goed draaide, bleef de groei van de webshop achter. De website kende verschillende conversieproblemen en het organisch bereik via social media was beperkt. Hierdoor konden ze niet het volledige potentieel van hun online shop benutten.
Bij Brandpeak begonnen we direct met een grondige analyse van de knelpunten en pakten we deze aan. Onze Shopify-developer adviseerde en implementeerde belangrijke CRO (Conversion Rate Optimization) verbeteringen op de website, terwijl we tegelijkertijd een krachtige Meta Ads-strategie uitrolden. Alhoewel de ROAS (Return on Ad Spend) de eerste maand niet was om over naar huis te schrijven, slechts 1,09, waren we wel veel data rijker. Zelfs wij, als ervaren marketeers, schieten niet altijd direct raak. Na verdere analyses en optimalisaties steeg de ROAS in maand 2 naar 2,95. Toch wisten we dat er meer in zat. Een volgende ronde data-analyses en optimalisaties leidde in de daaropvolgende maand tot een enorme sprong: de ROAS steeg naar 8,41! Inmiddels zijn we enkele maanden verder, heeft Make My Day haar klantenbestand aanzienlijk vergroot, hebben we het advertentiebudget verdubbeld, en blijft de ROAS stabiel boven de 8.
Daarnaast wisten we de CPA (Cost per Acquisition) fors te verlagen, van ca.€46-, naar €9 per aankoop – een indrukwekkende daling van maar liefst 80,27%!
The Trustpilot review from Make My Day
We work very well with Brandpeak. We’re always on the same page. Sven and Yosy come up with lots of ideas, so we can really brainstorm together about new periods and strategies. They also respond and switch quickly — and so do we — which is why we saw an upward trend in our online sales so quickly.They think along with us a lot; it’s not just about increasing budgets, but truly about the long term.In addition to social media ads, we can also rely on them for our Shopify webshop optimization. We handle a lot internally, but sometimes we run into technical issues — and luckily, Brandpeak has a Shopify expert in their team we can turn to.A great all-in-one package!
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.