Lingerie Ohlala, the largest lingerie store in Belgium, sought help to scale their online sales. With our Meta Ads strategy, we achieved a ROAS of 8.5. By adding TikTok Ads as well, we were able to reach a new (future) audience and achieved a ROAS of 5.
Lingerie Ohlala

Lingerie Ohlala is the largest lingerie store in Belgium, located in Lendelede. They are known for their outstanding service and even won the award for ‘Best Fitting Room Service in Belgium,’ presented by PrimaDonna. The store offers an extensive collection of renowned lingerie brands such as Marie Jo, PrimaDonna, Marlies Dekkers, and Chantelle.
While their physical store is thriving, the growth potential of a brick-and-mortar location is naturally limited. That’s why they set the ambition to further grow their webshop and strengthen their online presence. They approached Brandpeak, and together we took on the challenge of scaling their online sales.
At Brandpeak, we built a successful funnel for Lingerie Ohlala, based on proven Meta advertising strategies and our extensive experience with Meta Ads. This allowed us to achieve impressive results quickly, with an average ROAS (Return on Ad Spend) of 8.5. We have now been working together for more than three years.
Over the past three years, we have guided Lingerie Ohlala through several stages of development, optimization, and scaling. Thanks to the strong performance of the Meta Ads, we introduced a new channel to further grow their online sales and customer base: TikTok Ads, aimed at their future audience — the younger generation (Gen Z). The TikTok Ads had an excellent start, achieving an average ROAS of 5, and we continue to manage these campaigns for them to this day.
Through the powerful combination of Meta and TikTok Ads, we significantly increased Lingerie Ohlala’s online visibility and sales, contributing to the sustained growth of their webshop.
We hope to remain their trusted growth partner for many years to come.


Lingerie Ohlala is de grootste lingeriewinkel van België, gevestigd in Lendelede. Ze staan bekend om hun uitmuntende service en hebben zelfs de award gewonnen voor 'beste paskamerservice van België', uitgereikt door PrimaDonna. De winkel biedt een uitgebreide collectie aan bekende lingeriemerken zoals Marie Jo, PrimaDonna, Marlies Dekkers en Chantelle. Hoewel hun fysieke winkel floreert, zijn de groeimogelijkheden van een fysieke winkel beperkt. Daarom hadden ze de ambitie om hun webshop verder te laten groeien en hun online aanwezigheid te versterken. Ze kwamen bij Brandpeak terecht en samen gingen ze de uitdaging aan om hun online verkoop op te schalen.

Bij Brandpeak hebben we een succesvolle funnel uitgebouwd voor Lingerie Ohlala, gebaseerd op bewezen Meta advertentie strategieën en onze ruime ervaring met Meta Ads. Hierdoor wisten we snel indrukwekkende resultaten te boeken met een gem. ROAS (Return on Ad Spend) van 8,5. Inmiddels werken we dan ook al meer dan 3+ jaar samen.
In de afgelopen drie jaar hebben we samen met Lingerie Ohlala verschillende fases van ontwikkeling, optimalisatie en opschaling doorgemaakt. Dankzij het succes van de Meta Ads hebben we een nieuw kanaal geïntroduceerd om hun online verkoop en klantenbestand verder te vergroten: TikTok Ads, gericht op hun toekomstige doelgroep, de jongere generatie (Gen Z). De TikTok Ads kenden een vliegende start met een gemiddelde ROAS van 5, en ook deze campagnes beheren wij tot op heden voor hen. Door de krachtige combinatie van Meta en TikTok Ads hebben we de online zichtbaarheid en verkoop van Lingerie Ohlala aanzienlijk vergroot en bijgedragen aan de blijvende groei van hun webshop. Hopelijk mogen wij nog vele jaren hun vertrouwde groeipartner zijn.
Video Testimonial
In this video, we interview Lot (co-owner of Lingerie Ohlala) about her experience with Brandpeak and the results of our services.
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.