F&L Rental Group
F&L Rental Group, a specialist in power, lighting, heating, and water supply solutions, was dealing with a shortage of (technical) staff. Through targeted Job Marketing campaigns, we filled several key positions despite the tight labor market. Our approach helped them significantly reduce recruitment costs.
F&L Rental Group
F&L Rental Group consists of TWT (Tijdelijke Water Techniek), Post Sanitair Verhuur, and F&L Powerrental. This dynamic family-owned company specializes in the rental of power, lighting, heating, and water supply solutions for various sectors — from construction and industry to major festivals such as Parookville, Verknipt, and Best Kept Secret Festival, as well as large events like CHIO Rotterdam and Wereldhavendag.
Despite their rapid growth, they faced a major challenge: finding technical staff, particularly mechanics. In a labor market where the shortage of technicians stands out far above other sectors, it was extremely difficult to find suitable candidates for their open positions. The need for qualified technical personnel was becoming increasingly urgent.
For F&L Rental Group, we used our Job Marketing service to run targeted vacancy campaigns for open positions within TWT, Post Sanitair Verhuur, and F&L Powerrental.The tight labor market in the technical sector and the strict specialist requirements for the roles made recruitment particularly challenging, even for us. Nevertheless, through our targeted Job Marketing campaigns, we successfully filled several vacancies, even under these difficult conditions.
The result? F&L Rental Group was able to save significantly on costly recruitment agencies because we successfully filled several key positions with our approach.
We also visited them to record a short review video, where we met one of the employees hired through our Job Marketing campaign.
It’s always great to see how powerful and effective this relatively new way of recruiting staff can be.
De F&L Rental Group bestaat uit TWT (Tijdelijke Water Techniek), Post Sanitair Verhuur en F&L Powerrental. Dit dynamisch familiebedrijf is verhuurspecialist van stroom-, licht, warmte- en watervoorzieningen voor diverse sectoren. Van de bouw tot de industrie en van grote festivals zoals Parookville, Verknipt, Best Kept Secret Festival tot grote evenementen zoals CHIO Rotterdam en Wereldhavendag. Ondanks hun snelle groei liepen ze tegen een groot probleem aan: het vinden van technisch personeel, met name monteurs. In een arbeidsmarkt waar het tekort aan technici met kop en schouders boven andere sectoren uitsteekt, was het erg moeilijk om geschikte kandidaten te vinden voor hun openstaande functies. De behoefte aan gekwalificeerd technisch personeel werd steeds urgenter.
Voor de F&L Rental Group hebben we onze Job Marketing dienst ingezet om gerichte vacature campagnes te draaien voor openstaande functies binnen TWT, Post Sanitair Verhuur, en F&L Powerrental. De krappe arbeidsmarkt in de techniek en de strenge specialistische eisen voor de functies maakten het werven van personeel bijzonder uitdagend, ook voor ons. Toch wisten we door onze gerichte Job Marketing campagnes meerdere vacatures in te vullen, zelfs in deze uitdagende omstandigheden.Â
Het resultaat? F&L Rental Group kon flink besparen op dure recruitmentbureaus doordat wij diverse sleutelposities wisten te vullen met onze aanpak. We gingen dan ook bij ze langs om een korte review video op te nemen en troffen daar Ă©Ă©n van de aangenomen personeelsleden die via onze Job Marketing campagne was geworven. Het is elke keer weer mooi om te zien hoe krachtig en effectief deze relatieve nieuwe manier van personeel werven is.
Video Testimonial
In this video, we interview Merel (All-round Marketer at F&L Rental Group) about her experience with Brandpeak and the results of our services.
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.