Clan de Banlieue
Clan de Banlieue is a leading streetwear brand with its own store, a strong webshop, and retail partners across Europe. Brandpeak elevated their Meta Ads to the next level, resulting in an impressive ROAS of 8.54 and a CPA reduction of 80.89%.
Clan de Banlieue
Clan de Banlieue, once started as a school project, has grown into an established name within the streetwear industry. With its own store, a successful webshop, and hundreds of retail partners across Europe, the brand has secured a strong market position. Banlieue’s clothing is also popular among well-known rappers and can be found in renowned stores such as Bijenkorf, Footlocker, Snipes, and JD Sports.Although they were already running Meta Ads campaigns, there was still plenty of room for optimization and growth. Together with Brandpeak, we elevated their social media campaigns to the next level.
At Brandpeak, we used our specialist knowledge, experience, and proven Meta advertising strategies to build and implement a fully tailored funnel for Clan de Banlieue. The results were remarkable: an impressive average ROAS (Return on Ad Spend) of 8.54.
We also managed to drastically reduce the CPA (Cost per Acquisition) — from €52.44 to just €10.02 per purchase, an outstanding decrease of 80.89%!
But we didn’t stop there. We leveraged Meta Ads to strengthen other channels as well, including email marketing. A standout example is the “Early Access Lead Campaign” we developed. People who subscribed to the newsletter through the lead form received early access to the sale before the general public. For such a popular brand, this was an incredibly effective way to acquire new email subscribers at a low cost.
For Clan de Banlieue, this campaign generated leads for just €0.76 each.
Clan de Banlieue, ooit begonnen als een schoolproject, is inmiddels uitgegroeid tot een gevestigde naam in de streetwear industrie. Met een eigen winkel, een succesvolle webshop en honderden verkooppunten door heel Europa, heeft het merk een sterke positie veroverd. De kleding van Banlieue is ook geliefd onder bekende rappers en is te vinden in gerenommeerde winkels zoals de Bijenkorf, Footlocker, Snipes en JD Sports. Hoewel ze al Meta Ads campagnes draaiden, was er nog voldoende ruimte voor optimalisatie en groei. Samen met Brandpeak hebben we hun social media campagnes naar een hoger niveau getild.
Bij Brandpeak hebben we onze specialistische kennis, ervaring en bewezen Meta advertentie strategieĂ«n ingezet om een op maat gemaakte funnel voor Clan de Banlieue te bouwen en implementeren. Het resultaat loog er niet om: een indrukwekkende gemiddelde ROAS (Return on ad spend) van 8,54. Daarnaast hebben we de CPA (Cost per Acquisition) drastisch weten te verlagen; van €52,44 naar slechts €10,02 per aankoop – een indrukwekkende reductie van maar liefst 80,89%!Â
Maar daar hielden we niet op. We gebruikten Meta Ads ook om andere kanalen te versterken, waaronder de e-mailmarketing. Een opvallend voorbeeld hiervan is de “Early Access Lead Campagne” die we hebben opgezet. Hierbij kregen mensen die zich via het leadformulier inschreven voor de nieuwsbrief eerder toegang tot de sale dan het algemene publiek. Met zo’n geliefd merk was dit een slimme manier om voordelig nieuwe e-mail subscribers te genereren. Voor Clan de Banlieue wisten we met deze campagne leads binnen te halen voor slechts €0,76 per lead.
Questions? We have answers!
Is your question not listed? No worries! Book a free consultation.
Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.