Ballorig
Ballorig was dealing with staff shortages and wanted to generate more revenue from memberships. With our Job Marketing campaigns, we successfully recruited more than 50 new employees for them, and through Meta Ads we generated €83,000 in revenue from new memberships.
Ballorig
This case focuses on our collaboration with the Hermans Group, an organization that operates multiple companies across various sectors, including several well-known indoor playgrounds from Ballorig. Within the Hermans Group, they were facing challenges on two fronts: staff shortages and the sales of memberships and children's parties.
Ballorig, active in the hospitality-related recreation sector, experienced high staff turnover and had difficulty finding enough suitable employees in the tight labor market. In addition, they wanted to increase their revenue from memberships and children's parties.
With our Job Marketing campaigns via Meta, we positioned Ballorig as an attractive employer for the right target groups. By recruiting specifically for their open vacancies, we were able to fill more than 50 positions, ranging from entry-level roles to essential key positions.After the success of our Job Marketing service at the various Ballorig locations, we also deployed this service for other divisions within the Hermans Group, such as Van Harte Kinderopvang, Vakantiepark BreeBronne, and FunValley Maastricht.
In addition to the successful Job Marketing campaigns, we used Meta Ads to boost the sales of memberships and children's parties for the various Ballorig locations, with highly positive results.
A great example is the membership campaign from February 2024. With a promotional budget of just €8,000, we generated more than €83,000 in revenue.
These impressive results show just how powerful targeted Meta Ads can be when they are backed by a strategy built on proven advertising methods.
Deze case gaat over onze samenwerking met de Hermans Groep, een organisatie met meerdere bedrijven in verschillende sectoren, waaronder een aantal bekende indoor speelparadijzen van Ballorig. Binnen de Hermans Groep zagen ze uitdagingen op twee fronten: personeelstekort en de verkoop van abonnementen en kinderfeesten.
Ballorig, actief in de horeca gerelateerde recreatiebranche, kende veel wisselingen in personeel en had moeite om voldoende geschikte werknemers te vinden in de krappe arbeidsmarkt. Daarnaast wouden ze hun omzet uit abonnementen en kinderfeesten vergroten.
Met onze Job Marketing campagnes via Meta hebben we Ballorig gepositioneerd als een aantrekkelijke werkgever voor de juiste doelgroepen. Door gericht te werven voor specifieke openstaande vacatures, hebben we meer dan 50+ vacatures weten te vervullen, variërend van basisfuncties tot essentiële sleutelposities. Na het succes van onze Job Marketing dienst bij de verschillende Ballorig vestigingen, hebben we de dienst ook ingezet voor andere onderdelen van de Hermans Groep, zoals Van Harte Kinderopvang, Vakantiepark Breebonne en FunValley Maastricht.
Naast de succesvolle Job Marketing campagnes, hebben we Meta Ads ingezet om de verkoop van abonnementen en kinderfeestjes voor de verschillende Ballorig vestigingen te stimuleren. Dit leidde tot zeer positieve resultaten. Een goed voorbeeld hiervan is abonnementscampagne van februari 2024 voor de verkoop van abonnementen. Met een promotiebudget van slechts €8.000 wisten we meer dan €83.000 aan inkomsten te genereren. Deze indrukwekkende resultaten laten zien hoe krachtig gerichte Meta Ads kunnen zijn wanneer er een strategie wordt toegepast die berust op bewezen advertentie strategieën.
Video Testimonial
In this video, we interview Jelle (Regional Recreation Manager at the Hermans Group) about his experience with Brandpeak and the results of our services.
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.