Amusement park DippieDoe
Attractiepark DippieDoe is a popular family amusement park in Brabant, focused on children up to 12 years old. Brandpeak ran seasonal Meta Ads, reaching more than 500,000 relevant people. With a CPA of €10.21, we attracted many new visitors to Attractiepark DippieDoe.
Amusement park DippieDoe
Amusement park DippieDoe is a popular family park in the Netherlands and is known as the largest indoor and outdoor play park in the Netherlands for children aged 2 to 12. The park offers a wide range of attractions, both indoors and outdoors, including roller coasters, climbing structures, and playful activities such as the Klauter Kajuit and the Typhoon roller coaster.
DippieDoe was looking for ways to increase their online visibility and attract more visitors. Facebook and Instagram are the ideal channels to reach their target audience of parents. We got in touch with them and began developing the strategy.
For amusement park DippieDoe, we set up seasonal Meta Ads. Through thorough testing and analysis, we developed a strategy and budget allocation that made optimal use of the park’s peak seasons.Thanks to this approach, we reached more than 500,000 relevant people within their core target audience and successfully brought DippieDoe to their attention.With an average CPA (Cost per Acquisition) of €10.21, we attracted a significant number of new visitors to Attractiepark DippieDoe.
In addition, we used our Job Marketing service to fill vacancies for the amusement park. This approach not only increased their online visibility and boosted visitor numbers, but also helped grow their staff, ensuring the park could operate at full capacity during busy periods.
Attractiepark DippieDoe is een populair familiepark in Brabant, en staat bekend als het grootste indoor- en outdoor speelpark van Nederland voor kinderen van 2 tot 12 jaar. Het park biedt een breed scala aan attracties, zowel binnen als buiten, waaronder achtbanen, klimtoestellen, en speelse activiteiten zoals de Klauter Kajuit en de Tyfoon achtbaan. DippieDoe zocht manieren om hun online zichtbaarheid te vergroten en meer bezoekers aan te trekken. Facebook en Instagram zijn de ideale kanalen om hun doelgroep van ouders te bereiken. Wij kwamen met ze in contact en zijn gestart met het opzetten van de strategie.
Voor Attractiepark DippieDoe hebben we seizoensgebonden Meta Ads opgezet. Door grondig te testen en analyseren, hebben we een strategie en budgetverdeling ontwikkeld die optimaal gebruik maakt van de piekseizoenen van het park. Dankzij deze aanpak hebben we meer dan 500.000 relevante mensen in hun kerndoelgroep bereikt en DippieDoe bij hen onder de aandacht gebracht. Met een gemiddelde CPA (Cost per Acquisition) van €10,21 hebben we een aanzienlijk aantal nieuwe bezoekers naar Attractiepark DippieDoe weten te trekken.
Daarnaast hebben we onze Job Marketing dienst ingezet om vacatures voor het Attractiepark te vervullen. De aanpak heeft gezorgd voor een grotere online zichtbaarheid en een groei van het aantal bezoekers, maar ook aan de groei van het personeelsbestand, waardoor het park optimaal kon draaien tijdens drukke periodes.
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Brandpeak specializes in Paid Social Advertising (Meta & TikTok Ads) and Content Creation. We don’t offer 30 different services, but instead have focus, allowing us to excel in our services.
After our years of experience, we know exactly what works and what doesn’t. Instead of following a fixed script, we create a custom strategy for your company based on strong content and well-thought-out social marketing strategies.
Thanks to our large client base, we are also in a position to benchmark your company’s data against our other clients, allowing us to pinpoint exactly where your business can still improve and how we can change this. At Brandpeak, we ensure your company gets the attention and expertise it deserves.
Just as a doctor cannot make a diagnosis without first speaking with their patient and conducting the necessary examinations, we cannot provide a price without first getting to know you and your company. We need to know where your company currently stands, where you want to go, what is needed for that, and what is feasible. An introductory meeting is therefore always without obligation.
We take the advertising on the agreed platforms off your hands from A to Z – from strategy to execution and from monitoring to optimization. You therefore no longer need to concern yourself with your company’s Meta and/or TikTok Ads.
Leading up to that, we need a few hours of your time to set up all the peripheral matters properly. For content creation, it depends on whether you have chosen a content package or decided to create content in-house. During the collaboration, communication is of course key.
We may take over the advertising completely, but we do expect answers to practical questions and the freedom to execute our strategy.
Additionally, we appreciate having the space and time to brainstorm together about additional creative ideas.
We very often hear in the market about choking contracts of one year, 3 years, or even 5 years. Aside from not believing in them, we also feel that doesn’t convey a lot of confidence.
We find transparency important, and that’s why you should know that a partnership with Brandpeak starts with a 90-day pilot and is thereafter always terminable on a monthly basis. We use the 90 days to get the system working optimally – often we succeed even before the 90 days are up – but for companies that have never advertised before and where everything has to be built from scratch, it might take some time and optimizations. The 90 days start once the first ads are live.
All of our current partners could end the collaboration tomorrow if they wanted to; the fact that they don’t speaks for itself. We can offer this way of working together because we are convinced of our added value and the long-term partnerships that result from it.
Of course you can do that! Many of our partners initially left it to their online marketer, but what we often see is that the advertising isn’t done properly and, at best, not as effectively as it could be.
If you want to excel in advertising on Meta and/or TikTok, it requires an enormous amount of time; it’s too simplistic to think it can be done “on the side” along with all the other marketing activities the online marketer already has to handle. The result is often a waste of ad budget and disappointing outcomes.
Then you might consider hiring someone internally with that specialized knowledge, but the annual costs of a full-time Senior Paid Social Advertiser quickly exceed €70,000, plus benefits. That’s if you can even find a good Paid Social Advertiser, because most either freelance or start their own agency. Additionally, you’d have to manage that person and have the expertise to judge whether he or she is doing the job well.
That’s why for many companies this choice simply isn’t sensible. By hiring a specialized agency, you get years of experience from a team of experts, which in most cases costs you far less money and time compared to hiring someone internally.
This largely depends on the peripheral matters such as any CRO optimizations that need to be completed, content creation, and installing tracking tools. On average, the ads are live within 3–6 weeks.